Starbucks is launching a new logo without the words "STARBUCKS COFFEE" emblazoned around their recognizable lady. Is this their way of continuing their slide into the land of fast food venues? Or did they just have some extra money to spend on a branding firm to freshen up their image? It's always interesting when large companies change their logo. It's kind of like plastic surgery. It makes you stare and wonder why, and question whether it was a good thing or a bad thing. I guess if it makes them feel better about themselves, it's OK. Starbucks hasn't really been about just the coffee in a long time. Maybe now they've got a nose that goes better with their face.
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