The 800 pound search engine

After my last post about how Google has totally screwed up their recent attempts at taking over social media it was nice to read Steven Levy's article "How Google's Algorithm Rules the Web" in this month's Wired. With all the attempts Google makes to branch out in different directions it is important to remember that their value proposition is still their ability to return relevant search results. The article is well worth reading as it gives both an interesting history as well as some "under the hood" insights of the ever changing logic that drives the worlds most successful search engine.